Everyday tools for salespeople

Everyday tools for salespeople

Superior learning goals and target group

This Microtraining relates to all sales employees. The training’s focus is to conduct a psychological sales conversation by integrating images as a significant technique to arouse the customer’s emotions.

Core contents

Gain customer’s confidence

  • Trust as an important step for customer satisfaction, orientation as well as for sales increase; persuasive techniques to convince the customer

Structured needs analysis

  • Analysis of the current customer situation and his/her environment (family, friends, goals); linking current situations of the customer with past experiences

Images for better sales

  • Involvement of all information channels of the customer by using the FAI-method (feature, advantage, images)

Avaliable as a in-house training course. Please contact us for more information: