Sales basics

Sales basics

Superior learning goals and target group

The participants achieve fundamental skills in sales and marketing. This Microtraining is especially suitable for young professionals and a refresher training for those who consult and sell as part of their role.

Core contents

Tools for successful sales

  • Motivation and sustainability, results- and target-oriented, persuasion and enthusiasm, learning ability

Ten steps to a professional salesperson

  • Systematic action, preparation, regular acquisition, listening, customer focus etc

Goal definition and achievement

  • Personal working technique using SMART

Alternative core contents

ALPEN Method

  • Daily planning via ALPEN Method

ABC- Analysis and Eisenhower-Matrix

  • Priority setting through ABC-analysis and practical application of the Eisenhower-Matrix

Avaliable as a in-house training course. Please contact us for more information: